Stefan Heinisch

holds an university diploma in business administration from the Friedrich-Alexander-Universität Erlangen-Nürnberg with the elective subjects banking, business administration, communication science, and economic geography.

He has decades of leading experience in national and international market research institutes and consulting firms. Earlier in his career, he worked for six years in the insurance industry.

Since 2012 Stefan Heinisch has also lectured at the THI Business School of the Ingolstadt University of Applied Sciences, since 2018 at the Friedrich-Alexander-Universität Erlangen-Nürnberg and since 2020 at the Technische Hochschule Nürnberg – Georg-Simon Ohm and the IUBH Duales Studium. For this term’s lecture topics please click here.

Here you will find further information on Mr. Heinisch’s activities:

To date Mr. Heinisch has published numerous articles in professional journals and books and has given lectures and participated in panel discussions.

Übersicht zur Präsenz zum Thema Digitalisierung


Präsenz Servicemanagement

Service Management

Market Research

Präsenz Kundensegmentierung

Customer Segmentation

Präsenz Banken

Banking Industry


Insurance Industry